Last updated: July 3, 2024
Thank you for visiting our website, mobile website, or mobile application ("app") (collectively, the "Platform"). Our commitment to protecting the privacy and security of your Personal Information is as strong as our pledge to nurture and grow the products and services of tomorrow. Please take a moment to read this Privacy Policy that explains how we collect and use your Personal Information and the choices you have.
This Privacy Policy describes how Labatt Brewing Company Limited, a Canadian corporation, and its owned and affiliated brands ("we," "us," or "our") collect, save, use, disclose, protect, and otherwise process your Personal Information when you visit or use our Platform.
"Personal Information" means any information that (either in isolation or in combination with other information) enables you to be identified as an individual or recognized directly or indirectly.
The Platform is not directed to, and we do not knowingly collect Personal Information from, persons under the age of majority in their jurisdiction of residence. If you are under the age of majority and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit Personal Information to us if you are under the age of majority.
Depending on how you access the Platform, we may collect the following categories of Personal Information:
| Categories | Description |
|---|---|
| Contact Information and other information you submit directly | First Name, Last Name, Date of Birth, Email Address, Phone Number, Postal Code (Contact Information) or other information you provide to us directly, including information provided directly to our brand representatives. |
| Financial Information | If you make a purchase on the Platform, we may collect your Contact Information, billing number, billing address, credit card number, expiry date, CVV code, as well as your purchase details. Sometimes we may direct you to an authorized third-party payment processor to process the transaction. In such an event, we will redirect you to a payment processing portal hosted by a third-party payment processor. Please read the privacy policy on the payment processor's website regarding the use, storage, and protection of your credit card information before submitting any payment information. |
| Account Information | To access and use our Platform, you may be required to create an account using your Contact Information, username, and password. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication, such as letters, phone calls, or email messages. If you become aware of any unauthorized access to or use of your account, you are required to notify us immediately. If you link, connect, or log in to the Platform with a third-party service (e.g., Google, Facebook, Apple), you direct the third-party service to send us information such as your registration and profile information as controlled by that service provider. We do not have control over the information collected by those third parties. Please review the third party's respective privacy policy hosted on its website. |
| Proof that you are legal drinking age or legally allowed to sell/serve liquor | Legal Age, Date of Birth, Province or Territory. |
| Information you submit or post on community forums, public spaces or social media | We may collect information you post on public spaces or community forums on our Platform. If you voluntarily disclose Personal Information (e.g., name, email address, personal photographs) in a community forum on our Platform, such information may be collected and used by third parties. We have no control over this type of use of your Personal Information and are not responsible for that use. Please exercise caution before sharing any Personal Information. If you engage with any organic content, sponsored content and advertising content on our social or digital channels, such as engaging with an influencer’s post, “liking” our posts, or watching content we’ve posted, We may collect and aggregate this information (e.g. likes, shares, and comments). |
| Mobile application use | Some of our mobile applications tools such as geolocation, camera, and notification services ("mobile tools"). If you consent to such mobile features, we may collect information provided from the use of the mobile device. |
| Information submitted to our Contact Us Page | When you contact us with a comment or question through email, telephone, or the Contact Us form on our Platform, we will collect any information you provide, including Contact Information, information that identifies you and other information you provide us directly. |
| Cookie Data | Personal information is collected through cookies, tags, pixels, clear pixels, beacons, and other similar technologies. This includes information from referring and exiting websites/URLs (including click-through URLs and pixel tags), as well as browser and device information (including Platform and version). For more information, see the “Cookies and Similar Tracking Technologies” under “Information about our Platform”. |
| Location Information | Server log file location, internet service provider, unique identifiers, user, agents, or IP address. |
| Candidate Information | If you apply for a job with us, you may provide us with certain Personal Information about yourself, such as information contained in a resume, cover letter, or similar candidate-related materials. We may also collect employment-related materials that you have made publicly available, such as on business-related social networking sites. |
| Additional Information from other sources | Information we receive from other sources with your consent, such as our partners with whom we jointly offer services, or from advertisers, about your interactions with them. |
| Purpose | Description |
|---|---|
| Providing products and services | If you order products or services from us, we will use your Personal Information to provide you with the products and services requested. |
| Registering you as a user | If our Platform requires you to create an account, we will register and administer your account on our Platform. |
| Administering contests, sweepstakes or promotions | When you enter one of our contests, sweepstakes or promotions, we use this information to administer your participation in the program, validate your eligibility, and fulfill your prize. |
| Providing you with promotional messages | With your consent, we may send you special offers, e-blasts, and information about other services that we believe may be of interest to you. We may send this information by email, text, or other means, depending on your preferences. If you no longer wish to receive these communications, you may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of an email, replying STOP to a text, or by contacting us at the contact information under “Contact Us” below. Please note that if you unsubscribe from our marketing communications you may continue to receive certain transactional or account-related communications from us. |
| Providing targeted marketing on third-party Platforms | We may use services provided by third-party Platforms (such as social media and other websites) to create custom and look-alike audiences and to serve targeted advertisements to you or others. If you have consented to targeted advertising through our cookie consent banner, we may provide a hashed version of your email address or other information to the Platform provider for such purposes. To withdraw your consent for the use of your Personal Information, please send a request using any of the methods set forth in the Contact Us section below. |
| Providing location-based services and messages | With your consent, we may provide you with location-based services. You can withdraw consent at any time by turning off your location services for the Platform in the settings of your device. |
| Displaying push notifications | We may display push notifications on your mobile device such as welcome messages, product features, and promotional offers. |
| Improving our marketing efforts | We may use Personal Information and aggregated information to evaluate the effectiveness of our marketing efforts, target future marketing communications in more relevant. |
| Enhancing your profile with us | We may combine information you provide us across different devices, programs, and brands. We may also supplement your profile using (i) aggregate demographic information from third-party data providers and analytics companies, and (ii) information you have made publicly available on our Platform or when you interact with us online; (iii) information you have made publicly available on work-related social media sites, such as on business-related social networking sites. We may also combine the information we receive about you on our Platform with information we have about you, or your business, through other channels, including direct sales of our products, promotional programs you or your store participate in, information you provide to our brand representatives, or information you otherwise provide to us. |
| Contacting you | We may use your Personal Information to contact you in response to a comment or question through email, telephone, or the Contact Us form on our Platform. |
| Responding to inquiries and processing job applications | We may use Personal Information to respond to your questions, concerns, and complaints and to process and respond to applications for current and future career opportunities. |
| Improving our products and services | We use aggregated demographic, behavioral, and other statistical information to improve and customize our Platform, products, services, and marketing efforts, analyze preferences, interests, and purchases. |
| Validating your age | Only individuals who are drinking legal age may access our Platform. If you enter your name, date of birth, and province of residence to enter our Platform, we will validate that you are of legal drinking age in your jurisdiction of residence. |
We do not sell, rent, or disclose your Personal Information for purposes other than those for which it was collected, as described herein, without your consent or as permitted by law. We may share your Personal Information as further described below:
We have implemented reasonable administrative, technical, and physical measures in an effort to safeguard the Personal Information in our custody and control against theft, loss, and unauthorized access, use, modification, and disclosure. We restrict access to Personal Information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.
We have record retention processes designed to retain Personal Information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.
You have certain choices and rights when it comes to how we use your Personal Information:
To learn more about your choices, please use the cookie consent tool available on our Platform and utilize the choices and settings available through your device or browser. Please note that even if you do not consent to interest-based advertising by a third party, these tracking technologies may still collect data for other purposes, including analytics, and you will still see ads from us; however, the ads will not be targeted based on information about you and may be less relevant to you and your interests. To successfully withdraw consent, you must have cookies enabled in your web browser (see your browser's instructions for information on cookies and how to enable them). Certain choices you make may be browser-specific and/or device-specific. Your consent only applies to the web browser you use, so you must withdraw consent for each web browser on each computer you use. Once you withdraw consent, if you delete your browser's saved cookies, you will need to withdraw your consent again. Alternatively, you can email us at crg@labatt.com with any questions about your cookie preferences.
To disable push notifications on your mobile device (iOS and/or Android), refer to the settings on your mobile device.
You have the right to:
If you would like to exercise any of these rights, please contact us as described in the Contact Us section. Please note that these rights are subject to certain restrictions, and we may take reasonable steps to verify your identity before responding to your request.
From time to time, we may revise the Privacy Policy. To help you stay current with any changes, we may take one or more of the following steps: (1) we note the date the Privacy Policy was last updated above, and (2) when we make a material change to the Privacy Policy, we may post announcements of such changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable attempt to obtain your consent before implementing such revisions.
If you have any questions or concerns about this Privacy Policy or the manner in which we or our service providers treat your Personal Information, or to exercise any of your rights or choices with respect to your Personal Information, please contact us at:
Privacy Officer
PrivacyOfficer@labatt.com
Labatt Brewing Company Limited
207 Queens Quay W, Suite 299, Toronto, ON M5J 1A7
